Whether you are new or profound in media buying, the questions you always have ask yourself are: Does the current testing structure is good enough? Does it lose too much money figuring out what's the best performing ad creative or variation? What's the proper testing daily budget? How many ads should we test a month? In order to answer all these questions we have to get back to the very beginning and ask ourself one simple question - what is our goal? If our goal is to test